Derriford

The cosmetics industry has seen a huge rise in teeth whitening procedures over the last few years as people become increasingly image conscious. White teeth and bright smiles are said to make a good impression on others and is indicative of good oral hygiene in general. Jill Haldane from the Harley Medical Group has said that tooth whitening may be necessary for those who have neglected their teeth in the past, stating that discolouration is a symptom of not taking enough care of dental health;

“Failing to brush your teeth twice a day could result in gum disease, redness/puffiness of the gums, cavities and staining on the teeth”

Other factors such as smoking, diet and coffee consumption, trauma, the ageing process and exposure to minerals will also affect tooth staining.

Luckily, there are many cosmetic teeth whitening treatments available on the market today. From whitening gum to toothpaste and private dental treatment, whitening products have a huge stake in the oral care market.

Anna Ridgely, who specialises in teeth whitening in Bristol has spoken about this massive range of treatments; “Really it’s fantastic how many treatments have been developed over the last few years. Taking care of your teeth is something I don’t think has been given enough importance in the past, but these trends towards teeth whitening products and a growing market seems to show that this is now turning around”

Amongst the most popular methods for teeth whitening is laser treatment. The treatment uses a blue LED light on a whitening gel which gently penetrates the enamel removing stains. This is done in 20 minute cycles and takes around an hour to complete, removing around 95% of extrinsic stains. The degree of treatment received is based on factors such as individual enamel structure, type of discolouration, location of stains and age, diet and lifestyle.

Tags: cosmetic, dental, teeth, whitening

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